The future-proof technology solution for financial planners
Replacing the fragmented, legacy tech stack with an AI driven all-in-one operating system to radically increase the efficiency and scalability of your financial planning business.






Changing the paradigm
Ningi replaces your entire tech stack.
From your website to your Back Office, Ningi brings it all together—CRM, client portal, onboarding, reporting, and AI-powered tools which save time and scale advice. No more patchwork systems. No more vendor juggling.
AI Website Builder
Forms & Automations Builder
Branded Client Portal & App
CRM & Single Source of Truth
Automated / Robo Advice
Task Templates
Document Generation
AI Powered Generation
Income Reconcillation
Integrated & Searchable
Automated Journeys
AI Transcriptions
Your Journey, Your Pace
No need to rip everything up and start again. Ningi is modular - start with what you need, add more when you're ready.
Modular & Unlimited
Choose what you want to use. Start with just our AI tools, or pick the modules that solve your immediate needs. You get the most out of Ningi when you go 'Full Ningi', but we're still awesome in bits.
- Start with AI and keep your existing back office
- Add modules incrementally as you grow
- No forced migrations or big bang changes
- Seamless integration when you're ready for more
All You Can Eat Pricing
Buy it all or some of it, it's up to you. When you buy membership, you get it all and we don't charge more the more you use. No per-user fees, no usage limits, no surprise bills.
Simple, transparent pricing: One membership fee covers everything. Add unlimited users, process unlimited clients, use all features - the price stays the same.
We Handle the Heavy Lifting
Migration doesn't have to be tough or scary. We get it - switching systems is daunting. That's why we offer a full concierge migration service with data cleanse, migration support, and comprehensive testing.
The Ningi Operating System
Ningi is a complete operating system for financial advice firms. It includes your website, client portal, onboarding, reporting, and AI-powered tools which save time and scale advice.

Back Office
A Back Office that works the way you do.
Fact finds, workflows, income reconciliation, reporting — all in one place. Designed specifically for financial advisers, Ningi CRM cuts out the noise and simplifies your day-to-day

AI
Save hours with compliant automation
Our AI tools transcribe your meetings, write reports, summarise compliance points, and make admin a thing of the past. Fully integrated, fast, and built to keep your firm compliant

Marketing
Generate leads, nurture relationships, and build trust.
Capture leads, run email journeys, and onboard clients — all without leaving Ningi. Comes with your own branded website, client portal, and automation tools baked in
Seamless integrations, zero headaches.
From straight-through processing to automated valuations – Ningi connects with the platforms, providers, and tools you already use. Build a modern tech stack that finally works together.






Why the old way isn’t working anymore
Advice firms today are juggling a mess of disconnected tools—none of them designed to work together. It’s costing time, money, and sanity.
3 Key Pain Points
Copying and pasting between systems, chasing documents by email, updating the same info in multiple places.
Overlapping tools, old software licenses, and systems not designed for today’s advice & financial planning work
Clients face clunky portals and confusing processes, while advisers waste time on non-billable tasks.


Why Ningi is Different
We're not just... .
We believe 'best in class' means a dog's dinner, and IFAs need to stop being made to eat it. You don't need 20 different bits of tech to choose, manage, pay for etc. Just one awesome bit of kit.
Time saved. Costs cut. Advice scaled.
Hear how advice firms like yours are transforming their operations with Ningi — from automating reviews to slashing admin time, and delighting clients with seamless digital journeys.
I have now been in financial services for 20 years and using Ningi is a breath of fresh air compared to other technology solutions which have either been too expensive or not geared around the small to medium sized business.
Ningi has undoubtedly allowed us to gain efficiency not only through their back office, but their AI solution. It is staggering how quickly the mega brains at Ningi have developed the AI and they are not finished yet!!
In terms of price, the package Ningi offer is extremely good value and I have no doubt they will continue to enable us to improve efficiency, service existing clients to a higher standard and take on more business.
I'm really impressed with the level of detail and how it's been built, but the most exciting thing is the roadmap.
Want to be our next success story?
Get in TouchWe only win when you do.
Ningi's pricing is designed to keep things simple — and aligned. Whether you're just getting started with AI, or you're ready to transform your whole stack, we've got a plan that fits.
Low-cost starter plans
Try our AI, CRM, or marketing tools with minimal commitment — perfect for testing the waters.
Revenue-aligned membership
Our membership plan scales with your success. You pay when you get paid.
Efficiency-focused pricing
Our costs mirror your workflow — we're incentivized to help you do more with less.
Scale at your pace
Upgrade only when it truly adds value for your business.
Transparent. Predictable. No surprises.
No hidden fees. No per-user traps. Just clear, honest pricing.
Built by planners. Supercharged by tech.

Ningi was founded in 2021 by a team of fintech, AI and financial planning veterans frustrated with the complexity of legacy advice tech. Backed by leading UK VC Haatch Ventures, our clients, and a group of industry-expert angels — we’re here to simplify advice delivery and give planners their time (and sanity) back.
We know this space because we’ve lived it. Our founder is a Chartered Financial Planner and Fellow of the CII, and our Head of Advice, Emma, ensures every feature we build reflects real-world planning — not just developer dreams.
We’re growing fast, delivering real ROI to advice firms, and here for the long-haul.

Pete
Founder and CEO

Jym
COO

Alex
CTO

Emma
CFO & Head of Advice

Nerys
Head of Product

Lucy
Product Manager

William
Software Engineer

Kayla
Delivery Manager

Jamie
Founder Associate

Owen
Software Engineer

Gary
Lead Software Engineer

Paul
Software Engineer

Klaudia
Software Engineer

Mark
Non-Executive Director

Grant
Non-Executive Director
We’re building the tech I wish I had — simple, powerful, and designed to actually work for advisers.
Pete Ridlington FPFS
Founder & Chief Executive Officer